SOCIAL MEDIA BRANDING PERTH
Build a Social Presence People Recognise Before They Read Your Name.
- Clear identity
- Consistent content
- Social branding built around your business
SOCIAL MEDIA BRANDING PERTH
Build a Social Presence People Recognise Before They Read Your Name.
Your social channels should look, sound and feel like one business.
GTP iCommerce develops Social Media Branding that brings strategy, visual identity, messaging and content together across the platforms your customers use.
- Clear identity
- Consistent content
- Social branding built around your business
MORE THAN A GOOD-LOOKING FEED
Social Media Branding Defines How Your Business Shows Up.
SMS works differently from most digital channels.
A logo in the profile image is not a social media brand.
Your brand is created through the combination of what people see, what you say and how consistently those elements appear over time.
That includes your imagery. Your colours. Your typography. Your tone of voice. The subjects you discuss. The way you respond. The style of your video.
The way your content changes from one platform to another without losing its identity. Effective Social Media Branding creates a system around those elements.
Visual Recognition
Brand Voice
Content Direction
Customer Connection
GIVE YOUR SOCIAL PRESENCE A DIRECTION
GIVE YOUR SOCIAL PRESENCE A DIRECTION
Many businesses approach social media one post at a time.
Someone needs something published, so a graphic is made.
A trend appears, so the business copies it. A quiet week leads to another generic promotional post.
Eventually the feed contains plenty of content but very little identity. We start with the strategic questions.
- Who should recognise this brand?
- What should they associate it with?
- What expertise should the business demonstrate?
- Which platforms are relevant?
- What should the visual system communicate?
- What type of relationship are you trying to build with the audience?
Audience
Positioning
Voice
Visual Direction
Content Themes
Platform Role
Social Media Branding turns individual posts into parts of a recognisable system.
ONE BRAND. DIFFERENT ENVIRONMENTS.
Consistency Does Not Mean Posting the Same Thing Everywhere.
Every social platform has its own formats, behaviours and audience expectations.
LinkedIn is not Instagram.
Instagram is not TikTok.
TikTok is not YouTube.
Trying to force identical content across every channel can make the brand feel disconnected from the platform.
We maintain the underlying brand while adapting execution.
Use professional insight, expertise, business stories and relevant thought leadership.
Build a stronger visual expression through photography, graphics, video and short-form storytelling.
Support community communication, business updates and customer-facing content where the audience is relevant.
TikTok
Use short-form video and platform-native storytelling where it suits the brand and audience.
YouTube
Create longer-form video, demonstrations, interviews and educational content where appropriate.
X (Twitter)
Share timely updates, industry insights, brand perspectives and relevant conversations where appropriate.
GIVE YOUR CONTENT STRUCTURE
Stop Asking “What Should We Post Today?”
Content becomes easier to plan when the brand has defined subject areas.
We develop content pillars around the overlap between what your audience cares about and what your business can credibly talk about.
LOOK CONSISTENT. SOUND CONSISTENT.
Your Tone of Voice Is Part of the Brand System.
The language used on social media often becomes more relaxed than website copy. That can be appropriate. But relaxed should not mean inconsistent.
A brand can still have clear rules around vocabulary, sentence style, humour, expertise, customer responses and calls to action.
We establish communication principles that help content creators maintain the same underlying identity.
Personality
Language
Expertise
Calls to Action
Community Responses
Boundaries
How we work
From Audience Insight to Content in Market.
01
Discover
02
Audit
03
Define
Establish the Social Brand Direction. We define the audience, positioning, brand voice, visual direction, content pillars and platform priorities.
04
Design
05
Plan
06
Create
Produce the Content. Where included in scope, our copywriters, designers, photographers and videographers develop the required assets.
07
Implement
08
Measure & Refine
What is Social Media Branding?
Social Media Branding is the strategic application of your brand identity across social channels.
It includes visual design, tone of voice, messaging, content themes, imagery and the overall way the business communicates online.
Is Social Media Branding the same as social media management?
Do I need a complete rebrand first?
Can you create social media templates?
Can our internal team use the templates?
Do you create the social media content as well?
Can you manage our social media?
Which social media platforms should my business use?
The right channels depend on your audience, content and objectives.
A business does not necessarily benefit from maintaining every available social platform.
INSIGHTS
Useful thinking for businesses growing online.
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BUILD THE COMPLETE SOCIAL IDENTITY
Strategy, Creative and Content Working Together.
01 / Social Brand Strategy
Define How Your Business Should Show Up.
Before designing templates or planning posts, we establish what the social presence needs to communicate.
That includes your positioning, audience, content themes, platform priorities and wider business objectives.
Can include
02 / Social Media Visual Identity
Make Your Content Recognisable at a Glance.
Visual consistency helps customers connect individual posts with the wider brand.
We develop a social-specific creative system that works within your established visual identity.
Can include
03 / Brand Voice & Messaging
Sound Like the Same Business Everywhere.
Your social brand is shaped by language as much as design.
A business can look polished while communicating inconsistently from one post to another.
We establish a clearer voice for captions, short-form content, video scripts and community interactions.
Can include
04 / Social Media Templates
Create Consistency Without Starting From Scratch Every Time.
Templates can help internal teams and ongoing content production maintain a stronger visual standard.
We develop flexible template systems around common content requirements.
Can include
05 / Social Content Strategy
Know What Your Brand Should Talk About.
A visual identity gives the content a consistent appearance.
A content strategy gives it substance.
We establish recurring themes around your audience, expertise and business priorities.
Can include
06 / Content Creation & Production
Bring the Social Brand to Life.
Where included in scope, GTP can produce the content required to execute the strategy.
Our broader creative capability allows copy, design, photography and video to be developed around the same direction.
Can include