CONTENT MARKETING PERTH
Create Content With a Reason to Exist.
- Better strategy
- Better content
- More meaningful customer engagement
CONTENT MARKETING PERTH
Create Content With a Reason to Exist.
- Better strategy
- Better content
- More meaningful customer engagement
CONTENT WITH COMMERCIAL PURPOSE
Content Marketing Is More Than Publishing.
Content marketing is the strategy behind creating, organising and distributing useful information that helps your audience understand your business and make better decisions.
Website Content
Explain your services, positioning and value clearly.
Search Content
Answer questions customers are actively researching.
Video & Photography
Communicate ideas, people, products and processes visually.
Social Content
Email Content
STOP CREATING CONTENT FOR THE SAKE OF IT
More Content Is Not the Goal. More Useful Content Is.
It is easy to publish.
It is much harder to consistently create material that customers want to read, watch, save, share or act on.
Before deciding what to produce, we determine what role the content needs to play.
- What does your audience care about?
- What questions occur before an enquiry?
- What causes hesitation?
- What expertise can your business demonstrate?
- Which channels matter?
- What information is missing from the existing customer journey?
Audience
Understand who the content needs to help.
Intent
Identify what the customer is trying to accomplish.
Message
Determine what your business needs to communicate.
Format
Distribution
Plan where the content needs to appear.
Measurement
ONE STRATEGY. MULTIPLE CONTENT FORMATS.
Create the Right Content for the Right Stage of the Journey.
Content requirements vary by business, audience and marketing objective.
We build the mix around what the strategy actually requires.
01 / Website Content
Make Your Website Easier to Understand.
Your website is often the most important source of information about your business.
We develop content structures and messaging that help visitors quickly understand what you provide, why it matters and what they should do next.
Can include
02 / Blog & Article Content
Turn Customer Questions Into Useful Resources.
Articles create space to address subjects that cannot always be covered properly on a service page.
They can answer detailed questions, explain industry issues, demonstrate expertise and support organic search.
We develop articles around customer needs rather than arbitrary publishing targets.
Can include
03 / Video Content Marketing
Explain More When Words Alone Are Not Enough.
Video can make complex information easier to understand and give customers a clearer sense of the people behind the business.
We can develop video concepts around specific marketing applications rather than producing footage without a distribution plan.
Can include
04 / Social Media Content
Adapt the Idea to the Channel.
A LinkedIn audience does not behave like a TikTok audience.
A useful article does not automatically become an effective Instagram post by pasting the URL into a caption.
We consider how the underlying idea should be adapted to suit the platform and the people using it.
Can include
05 / Email Content
Keep the Relationship Moving.
Not every customer is ready to enquire when they first encounter your business.
Email gives you an owned channel for continuing the conversation.
We develop content for relevant customer stages, including:
Can include
06 / Visual Content
Show What Customers Cannot Understand From Copy Alone.
Photography, graphics and visual explanation can make content clearer and more distinctive.
We plan visual assets around actual marketing applications.
Can include
How Search Is Changing
Your Content Needs to Work Beyond Traditional Search Results.
Customers increasingly use AI-driven tools to research problems, compare solutions and understand industries.
That increases the importance of clear, useful and well-structured information.
GTP incorporates Generative Engine Optimisation thinking into content strategy where relevant.
Direct Answers
Address important questions clearly.
Supporting Depth
Provide context instead of publishing shallow summaries.
Clear Expertise
Make it obvious which subjects your business genuinely understands.
Consistent Information
Keep important details about the business aligned across digital channels.
Original Knowledge
Use genuine insights, experience, examples and expertise where available.
Strong Organic Foundations
Connect AI search considerations with SEO, website structure and broader brand authority.
Decisions, Not Channels
Different Questions Need Different Content.
A customer discovering a problem needs different information from someone deciding between providers.
Content should reflect that progression.
“What is this and why should I care?”
Introduce problems, opportunities and useful ideas.
“How does it work?”
Explain processes, terminology and relevant considerations.
“Which option is right for me?”
Provide deeper service information, comparisons and supporting evidence.
“Can this business help?”
Make your offer, experience, process and next step clear.
“What else can I get from this relationship?”
Continue providing useful information after the initial conversion.
CREATE CONTENT PEOPLE CAN FIND
Useful Content Becomes More Valuable When the Right Audience Can Discover It.
Content and SEO should inform one another. Search data can reveal the questions customers are asking. Content provides the depth needed to answer them.
We connect content planning with search intent so important subjects are addressed in the right place.
Search Research
Identify relevant customer questions and topics.
Content Mapping
Determine whether each subject belongs on a service page, article, FAQ or another resource.
Topic Depth
Internal Linking
On-Page Optimisation
Ongoing Improvement
How we work
From Audience Insight to Content in Market.
01
Discover
Understand the Business.
We learn about your audience, products, services, positioning, existing content and commercial priorities.
02
Research
Understand What Customers Need.
We consider search behaviour, customer questions, competitor content and the wider customer journey.
03
Plan
Establish the Content Strategy.
We determine priority subjects, formats, channels and the role each piece needs to play.
04
Create
Produce the Content.
Copywriters, designers, photographers and videographers develop the agreed assets according to the project scope.
05
Publish & Distribute
Put the Content to Work.
Content is prepared for the channels included in the strategy.
This may involve your website, search, email, social media or advertising.
06
Measure
Understand the Response.
We review relevant engagement, search and conversion data where available.
07
Improve
Build on What We Learn.
Existing content can be updated, repurposed or expanded based on performance and emerging opportunities.
What is content marketing?
Content marketing is the strategic planning, creation and distribution of useful information designed to attract, educate and engage a defined audience.
It may include website copy, articles, email, video, photography, social media and other digital formats.
How can a content marketing agency help my business?
An agency can help establish the audience, subjects, formats and distribution strategy behind your content.
GTP can also provide the creative production required to execute the agreed plan.
What is included in a content marketing strategy?
A strategy may include audience research, customer journey analysis, content themes, channel selection, production priorities, distribution and measurement.
The exact scope depends on the business.
Is content marketing the same as copywriting?
No.
Copywriting is the creation of written content.
Content marketing includes the wider strategy determining what should be created, who it is for, where it should appear and how it supports the customer journey.
Is content marketing part of SEO?
Content is an important component of SEO, but content marketing has a broader role.
It can also support email, social media, paid campaigns, customer education, brand building and conversion.
Why is blogging useful?
Articles can answer detailed customer questions, demonstrate expertise and create additional opportunities for organic search visibility.
Blogging should be driven by useful subject matter rather than publishing frequency alone.
Why is social media content important?
Social content can help maintain visibility, distribute useful ideas and give audiences additional opportunities to engage with your business.
Its value depends on whether the platform and content are relevant to your audience.
Do you produce videos and photography?
Yes.
GTP provides photography and video production that can be planned as part of a wider content marketing strategy.
INSIGHTS
Useful thinking for businesses growing online.
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Turn Your Expertise Into Content Customers Can Use.
Clear strategy. Useful content. Better-connected marketing.