How Google Adwords can help you extend your reach and clicks
We found this fun and very informative infographic that can help you understand how paid traffic to your site can greatly improve your sales and lead generation.
Infographic source: Smart Insights
Adwords Using Targeted Keyword Domains
Adwords calculates a quality score based on the relevance of keywords to your site so using a keyword domain name and limiting the range of keywords targeted in your ads may give you a better quality score. For example if you were targeting flowers and florist terms a a domain like perthflowers.florist or perth-flowers.florist may help.
Advertisements have a higher click through rate when there are keywords in the domain because the result psychologically matches what was searched for.