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Blue geometric 3D cube icon beside the word icommerce in lowercase blue sans-serif lettering.
Let's Talk
Blue geometric 3D cube icon beside the word icommerce in lowercase blue sans-serif lettering.

Who is GTP iCommerce?

Our team is the driving force behind everything we do.

About GTP iCommerce

Hi!

We're GTP iCommerce

Who are we, you ask? We’re Perth’s leading digital marketing agency, trusted by Australian and international brands since 2010. With over a decade of experience, our passionate team of nearly 100 professionals—including marketing strategists, SEO specialists, developers, designers, copywriters, content creators, and media buyers—are on a mission to make your brand stand out.

As a data-driven agency, we provide comprehensive and cohesive marketing solutions that drive business growth—whether that’s generating leads or increasing product sales—and improve your market share. Building long-term, genuine relationships is at the core of what we do. If you’re wondering whether we’re the right digital marketing partner for your brand, keep reading to find out more.

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GTP iCommerce: Leading Digital Solutions Since 2010

2011
The journey of GTP iCommerce began in 2011 with the registration of the domain name—a simple idea ready to take shape. By 2012, this idea transformed into action as GTP iCommerce started from a home office, securing its first clients. The first client was a friend, followed by a major automotive dealership group in Perth.
2014
As the business grew, so did the need for more space. In 2014, GTP iCommerce moved into its first official office in Pinjarra. However, with bigger ambitions came the need for larger premises. By 2016, the team expanded into Secret Harbour and Henderson, marking a period of rapid growth.
2017
2017 was a pivotal year. The team had grown large enough to need business cards, marking a small but significant milestone. During this time, Google recognised GTP iCommerce’s impact by sending over the iconic Google Bike. By the end of the year, the Perth office had expanded to 10 team members, solidifying GTP iCommerce as a rising force in the digital marketing space.
2018
In 2018, the momentum continued. GTP iCommerce expanded into a second unit in Henderson, providing more room for the growing team and larger goals. Tom Parker joined as co-director, investing in the business and shaping its future direction. That same year, the company achieved a major industry milestone by becoming a Google Premier Partner, recognising its ability to deliver exceptional results.
2021
By 2021, GTP iCommerce’s leadership structure evolved, with Pod Leads becoming shareholders, ensuring that the company’s growth continued to be driven by those who had been integral to its success.
2024
2024 marked another milestone year for GTP iCommerce. The company formed a strategic partnership with XDNA, further enhancing its capabilities. The acquisition of Aligned Agency strengthened its market position, and the opening of a new Fremantle office marked another exciting chapter in its evolution.
2025
From humble beginnings in a home office to becoming a nationally recognised agency, GTP iCommerce’s journey is one of continuous growth, innovation, and a commitment to helping businesses thrive. And this is just the beginning.
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Our Vision

At GTP iCommerce, our goal is to be recognised as Australia’s most trusted digital marketing agency. We believe in integrity and excellence, always prioritising what’s right for our clients, our team, and the wider community, rather than simply chasing growth.

Our Purpose

Driven by the mantra, “Create Business. Better Every Day,” we are committed to continual improvement. This dedication to evolving and refining our practices, alongside our core values, is what guides us in all that we do.

Our Approach

We offer accountable, innovative, and results-oriented marketing strategies, with an emphasis on education. Our digital campaigns are designed to align with your business objectives, tracking performance from start to finish. We provide clear and transparent reporting, ensuring you can track your investments, returns, and brand growth at every step. Welcome to GTP iCommerce.

Who We Are

We are passionate innovators, problem-solvers, and creatives, dedicated to helping your business thrive. In today’s fast-changing digital landscape, we focus on performance tracking, measurable outcomes, and building a strong, recognisable brand.

“Meet the team behind GTP ICommerce.”

The Team Behind Our Success

“Meet the talented professionals behind GTP ICommerce.”
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Dale Carter

Dale has been consulting and developing digital marketing solutions since 1996 and has 2 decades of digital marketing success and a Masters Degree in Psychology from Curtin University which he uses to improve conversion rates on client web sites.

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James Nicholls

James works across all areas of web development and digital marketing automation applying best practice coding techniques in PHP, Ruby, Javascript and all that good techie stuff. James is our Chief Geek and capable of providing elegant solutions to even the most difficult of client requirements.
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Angela Kempin

Angela is both a UX designer and front end web developer. With a degree in design and extensive photoshop skills, Angela makes you look great and appeal to your ideal client profiles so they buy more from you, more often, and with higher dollar spends.
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Alastair Irvine

Alastair is our Super IT Geek who knows about bits and bytes to keep our servers humming, backups backed up and technical infrastructure secure and stable.

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Janina Carter

Janina is our friendly person on the end of the accounts line making sure you get your invoices. This keeps your services running and our team paid and happy.

What We Hear Most Often in the Discovery Phase...

"My current agency doesn’t understand my business—and they’re missing the bigger picture."

It’s easy to get lost in the details—the metrics of executing campaigns—and forget to zoom out and consider the broader perspective. Metrics like Facebook cost-per-click and current Google rankings are valuable, but they don’t tell the whole story. They also aren’t the starting point for creating a strong, sustainable growth strategy.

At GTP iCommerce, we approach things differently. We invest more time in the discovery phase to truly understand your business, your challenges, and most importantly, your goals. Our approach to digital marketing focuses on building strong foundations based on core marketing principles, while combining rapid campaign deployment and agile content creation to outperform the competition. This approach allows us to deliver on our promises and achieve results faster.

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Create Better Business. Every Day

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